AccuTips.Com June 2001 Volume 7 Version 4Tapping Effectively Into Teens & Tweens In The MarketplaceBy Deborah AustinMarketers are rushing to tap the fast-growing purchase power of teenage consumers — and of “tweens,” who are just on the brink of their teen years.But if ever the principles of Marketing 101 applied, they are especially crucial here. Neglect fact-finding, listening, testing and follow-up, and you’d be better off not even trying to reach this savvy,…
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