A youth market heritage with a new market focus

Good Marketing, Inc. launched in 1989 to assist companies with new product and business development primarily in the kids market including toys, games, juvenile products and children’s entertainment. From its youth market heritage, Good Marketing has expanded its impact to a broader range of industries to deliver its dynamic marketing expertise applied to new product strategic planning, product development utilizing innovative technologies, and expanding businesses into incremental markets.

Good Marketing now brings its added value capability for generating incremental business growth to a wide variety of categories including juvenile, food & beverage, sporting goods, senior care & wellness, home & pet products, new media platforms, and innovative production processes for greater cost efficiencies and proprietary functionality.

Good Team:

Sid Good, President

Prior to founding Good Marketing, Sid developed his marketing background at M&M/Mars, Frito-Lay, and Hasbro. Sid enjoys snow skiing and travel.


  • University of Chicago Booth School of Business – MBA, Specialization in Marketing, Concentration in Finance
  • Brown University – B.A., Organizational Behavior & Management

Activities & Affiliations:

  • Menorah Park Center for Senior Living, Life Trustee
  • Jewish Family Service Association of Cleveland, Life Trustee

Bruce Good, Vice President

With a background in advertising, Bruce joined Good Marketing after working with Young & Rubicam and DDB Needham in San Francisco. Bruce, his wife, and three children are all involved with Urban Squash Cleveland (USC). Bruce enjoys playing squash, biking, swimming, and abstract painting.


  • Brown University – B.A., American Civilization

Activities & Affiliations:

  • Urban Squash Cleveland (USC)
  • Brown University Club of Cleveland (former class officer)