The New York Times Monday, February 16, 1998 Pitching to Kids? Try Grossing Them Out By DANA CANEDY Chocolate “dirt” cupcakes, a doll whose innards can be pulled out of its mouth, green slime that turns into bubble gum – they’re all the stuff of child’s play today. As if fretting over table manners were not enough, parents now have to contend with a glut of intentionally gross products that are gaining popularity with youngsters. From publishers to candy makers, companies are…

The Plain Dealer Business Section Tuesday, December 23, 1997 Taking aim at the kids’ market Two brothers let their inner child run rampant directing a consulting firm that specializes in marketing to children By Marcia Pledger Plain Dealer Reporter Most company executives couldn’t be talked into covering themselves with colorful, childlike adhesive bandages for a photo shoot, let alone volunteer for the task. But take one look at Sidney and Bruce Good’s business cards (complete…

Restaurant Business July 15, 1997 Market Report: Kids Family Matters Can you cater to kids without alienating adults? Maybe – if you pitch to families, rather than children exclusively. By NANCY BRUMBACK CHILDRENS’ OPINIONS are a powerful part of the dining decision, not only for fast-food restaurants, but also for casual-dining chains that appeal particularly to families. The lengths to which restaurant operators go to win the kids’ vote range from a limited children’s menu and a…

Marketing News September 9, 1996 Boomers need security blanket By Sid and Bruce Good Sid and Bruce Good are principals of Good Marketing Inc., Cleveland. Want your marketing or advertising effort to touch the hearts of the baby boom generation? Wrap your message snugly in the comforting memories of their youth. It is easy to understand why no generation of American has so venerated it own past as baby boomers, the currently middle-aged men and women born between 1946 and 1964….