The New York Times Money & Business Sunday, September 5, 1999Seeking Mr. Potato Head In All the Wrong AislesFor Toys ‘R’ Us, Advice On getting it RightBy Dana CanedyIt was one of the first and biggest of the “category killers,” and in the early 1990’s, it expanded as rapidly as a 10-year-old in a growth spurt.Toys “R” Us conquered the toy retailing world with warehouse-style stores, heavy promotion and lower prices than its mom-and-pop or department-store competitors….
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