The Plain Dealer Monday, March 06, 2006 Business Bookshelf By Janet H. Cho The Plain Dealer- cleveland.com Name: Bruce Good Title: Vice President, Good Marketing Inc., a Cleveland firm that develops products, services and brands primarily in the kids’ market. What he’s reading: “One Fish, Two Fish, Red Fish, Blue Fish,” by Dr. Seuss. $7.99, published by Random House Books for Young Readers. Why: “Our 5-year-old son is able to read out loud this wonderful rhyming…

Nation’s Restaurant News (Magazine) January 9, 2006 Subway teams with Discovery Kids to reach children By Gregg Cebrzynski RetailNet.com Milford, Conn.- Sandwich chain Subway has partnered with the Discovery Kids channel in a comprehensive kids’ marketing campaign designed to promote healthy lifestyles and make the brand more appealing to young consumers. The campaign, which broke Jan. 2, includes TV spots, in-store material and online promotions encouraging children ages 6 to 12…

The Plain Dealer Friday, December 30, 2005 Good brothers create fun with a purpose By Janet H. Cho The Plain Dealer- cleveland.com If toys are only for children, somebody forgot to tell Sid and Bruce Good. The Cleveland-area brothers, a cross between inventors Wilbur and Orville Wright and “Fever Pitch” filmmakers Peter and Bobby Farrelly, have built a business out of their love of play, street-savvy marketing and the endless pursuit of the next big idea. Sid Good, 49, is…

In the Season of Peace and Good Will, Toy Sellers Wish for Just a Bit of Evil The New York Times December 24, 2003  

The New York Times Business Day | MEDIA MEDIA; Dr. Phil, Medicine Man By SHERRI DAY      OCT. 27, 2003 Oprah Winfrey has talked about weight loss — hers and everyone else’s — for years. Her protégé Dr. Phil has found a way to make money from it. Dr. Phillip C. McGraw, whose syndicated talk show, ”Dr. Phil,” is second only to Ms. Winfrey’s in popularity, began his second season last month with an ambitious multimedia assault on obesity….