The Plain Dealer Friday, December 30, 2005 Good brothers create fun with a purpose By Janet H. Cho The Plain Dealer- cleveland.com If toys are only for children, somebody forgot to tell Sid and Bruce Good. The Cleveland-area brothers, a cross between inventors Wilbur and Orville Wright and “Fever Pitch” filmmakers Peter and Bobby Farrelly, have built a business out of their love of play, street-savvy marketing and the endless pursuit of the next big idea. Sid Good, 49, is…

In the Season of Peace and Good Will, Toy Sellers Wish for Just a Bit of Evil The New York Times December 24, 2003  

The New York Times Business Day | MEDIA MEDIA; Dr. Phil, Medicine Man By SHERRI DAY      OCT. 27, 2003 Oprah Winfrey has talked about weight loss — hers and everyone else’s — for years. Her protégé Dr. Phil has found a way to make money from it. Dr. Phillip C. McGraw, whose syndicated talk show, ”Dr. Phil,” is second only to Ms. Winfrey’s in popularity, began his second season last month with an ambitious multimedia assault on obesity….

Changing Times For Changing Baby Cleveland Plain Dealer November 9, 2003

Crain’s Cleveland Business – crainscleveland.com September 22-28, 2003 Jazzed Up Jelly Now In Stores Marketing Mix By Henry Gomez Crain’s Cleveland Business – crainscleveland.com  A traditional peanut butter and jelly sandwich was too boring for Sid Good.        The president of Cleveland’s Good Marketing, Inc. which focuses its product development ideas on the fickle tastes of children, said he hopes his company’s new Jelly Bean Jelly will…